Tim Cook reveals his biggest feud with Steve Jobs
Apple CEO Tim Cook said the biggest argument between him and Steve Jobs was over iPhone sales.
At last week’s Vox Code 2022 event in Beverly Hills, California, Cook spoke about the company’s iPhone sales strategy ahead of the smartphone’s 2007 launch.
Interview with Tim Cook (left) and Steve Jobs at Apple headquarters. See: AP
At that time he wanted to sell iPhones as a subsidy. This means that phone providers like AT&T will pay Apple a likely share of the cost of selling iPhones, which will be collected from customers in the form of subscription fees.
But Jobs thought differently. He wants to earn part of his monthly income from telemarketing. That was an unconventional strategy in electronics retail at the time.
“His path is more creative and different, and my path will be faster, at least in my opinion. So we talked about it for a long time,” Cook said, adding that it was a “year… long. ” Discussion.
Of course, Apple initially followed Jobs’ idea of revenue sharing. Ultimately, however, the company adopted Cook’s model and it was key to making the iPhone a star in the mobile market.
On the show, Tim Cook also said that Apple’s late CEO may not be interested in Apple’s current success. “It’s not the financial numbers that are driving the work. Instead, it focuses on the development of the product. It focuses on the information that works best and ensures it’s the best that makes the biggest difference in people’s lives,” Apple’s executive said. . .
Steve Jobs and his wife Lauren Powell Jobs in 2005. Photo: WireImage.
Lorraine Powell Jobs, wife of Steve Jobs, also attended the Code 2022 event. She said that her husband is a very careful person. He spent 8 years choosing a sofa for his home.
“People have been making fun of my family for years because they don’t have a couch or anything. It’s been about eight years,” Lorraine said.
Steve Jobs was known for his hard work while running Apple. He pays attention to every aspect of the product, he wants it to be perfect. According to Walter Isaacson’s Steve Jobs biography, he stood in front of an Apple Store toilet for 30 minutes and wondered how gray the logo should be.
Another story has to do with the design of the Mac board. An engineer told him: “The only and most important thing is how it works. Nobody looks at the circuit board.”
“I want it to be as beautiful as possible, even if it’s unknown,” Jobs replied. “A good carpenter would not use bad wood for the back of a cabinet even if no one could see it.”
Bao Lam (Consequences Business Insider)