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The 9 Biggest Apple Mistakes

The 9 Biggest Apple Mistakes

The 9 Biggest Apple Mistakes

In order to achieve its current success, Apple has made big mistakes, such as letting Steve Jobs go or releasing broken products.

The Rise of Steve Jobs

Apple was founded in 1976 by Steve Jobs and Steve Wozniak, primarily in the field of personal computers. In 1977, Apple Computer became a major company thanks to the Apple II. By 1980 Apple had gone public and was an instant financial success.

The young Steve Jobs.  Photo: apple

The young Steve Jobs. See: Apple

But in 1985 problems began to arise due to high production costs and power struggles. Jobs was eventually forced to leave the company he had founded. He later founded another computer company, Next.

At first, Apple maintained its position. But the company’s business turned disastrous. In the mid-1990s, many Apple products were either too expensive or didn’t perform as well as expected and were hard to sell. According to statistics, the company spends about a billion dollars annually.

In 1996, Apple acquired NeXT 1996. For $427 million, and after a year he returned to work. According to experts, Apple could not exist until now without this purchase.

With Jobs back at the helm, Apple introduced the first iMac. Many other new and innovative products were born from “Designer Genius Jony Ive”, such as iMac, Power Mac G4 Cube, iPod, iPhone, MacBook.

Portable Macintosh

Apple plans to develop a portable computer. The company then released the Macintosh Portable, the company’s first battery-powered model. However, by modern standards it is considered good enough, except for “portable”.

Portable Macintosh.  Photo: apple

Portable Macintosh. See: Apple

The Macintosh Portable has a black and white matrix liquid crystal display, a touchpad and a keyboard. The product was considered fashionable at the time, but the weak point was that it was very heavy (more than 7 kg) and could not be used directly because it used a battery. Also, at $6,500 in 1989, which is $12,600 today, they are unaffordable for most consumers.

Apple then corrected the error with the thinner and lighter PowerBook 100, also improving the Macintosh phone’s shortcomings. Then, in its first year, PowerBook accounted for 40 percent of all notebook sales and earned more than $1 billion.

Apple Newton

Newton Apple was the first foray into touchscreen personal digital assistants (PDAs). It was also the first device to recognize handwriting, which was a great feature at the time.

Apple Newton PDA template.  Photo: Wired

Apple Newton PDA template. See: Wired

Apple lasted 5 years from 1987 to 1993. And invested more than 100 million dollars in the development of Newton. But it featured handwriting recognition, which was poor, didn’t read characters, and mocked the media.

Then the American company Newton 2.0 operating system tried to fix the error. Device sales did not improve, however. In 1997, the works returned and “killed” the device.

Apple Pippin

In 1996, Apple entered the gaming console business with the release of the Pippin gaming console developed by Bandai. Thanks to the then improved Macintosh operating system, the product was able to achieve better performance than other platforms.

Apple Pippin game console.  Photo: apple

Apple Pippin game console. See: Apple

However, since there were not many games on this console and the price was too high, PPIN failed. While Apple products can cost as much as $600, competing devices like the Nintendo 64 are only around $200. Pippin “died later”.


In 2000, Apple introduced the Internet platform “iTools”, later changed to “.Mac” in 2002, and in 2008 – MobileMe.

MobileMe is considered one of the most unsuccessful launch events in Apple history. Introduced alongside the iPhone 3G and the App Store, MobileMe allows users to remotely store contacts, documents, calendar, photos, videos and email. Send and access everything on Apple and Windows devices from your browser for $99. Service interruptions of the system and the user’s e-mail occurred immediately after launch. Mail loss, the test function also failed.

Jobs wasn’t happy and immediately called the Mobile Me team. At the meeting, the team was heavily criticized for its ineffectiveness. The platform closed in 2012 and was replaced by iCloud, which launched a year ago.

Antenna problem on iPhone 4

Released in 2010, the iPhone 4 was one of the biggest changes to the iPhone in terms of design. The new product avoids curves and relies on flat edges by using stainless steel instead of plastic.

iPhone 4 from 2010 A device released by Apple.  Photo: iMore

The iPhone 4 is a device introduced by Apple in 2010. Photo: me more

However, the new design makes it difficult to hold the iPhone properly. If the user then holds it with their left hand, the cell signal is reduced or lost entirely.

Jobs later said, but said there had been “misconduct” by iPhone 4 users. After several attempts to hide the actual problem, Jobs held a last-minute press conference and admitted that it was indeed a hardware issue.

iPad 3

The iPad 3 was the first iPad with a Retina display, released alongside the iPhone 4. The A5X chip, a 5-megapixel camera with 1080p HD video recording… but 7 months after its launch, Apple decided to discontinue the product. . Released and launched iPad 4. iPad 3 is considered to be the shortest Apple device.

The reason the iPad stopped being sold was that the A5X chip was not compatible with the Retina display and the device overheated during use. The initial “death” of the device angered iPad users.

Apple Maps iOS 6

Apple Maps iOS 6. Photo: iMore

Apple Maps iOS 6. Photos: me more

In 2012, Apple introduced a separate maps application called Apple Maps for the operating system to replace Google Maps. But the product quickly became a disaster, with broken layouts and links, poor graphics, and inaccurate syncing capabilities. However, in later versions, Apple gradually improved software features.

Butterfly keyboard

Apple first introduced the butterfly keyboard in 2015 for the MacBook Air, 12-inch MacBook, and MacBook Pro lines. While the scissor keyboard design consists of two crossed support bars, the butterfly keyboard has a small hinge in the middle. The small empty space below the butterfly key helps Apple create a thin and light MacBook, but there’s still room to attract dust and food crumbs. Despite continuous improvement, this design still has bugs, which is why Apple is often criticized.

Most users report experiencing dust jams or frequent printing errors. The problem is so widespread that Apple launched a four-year free keyboard replacement program for all MacBooks and apologized to users.

By 2020, Apple plans to return to the key using the familiar activation method. The company recently agreed to pay $50 million to settle a class action lawsuit related to the butterfly keyboard bug in its MacBooks.

Bao Lam (Consequences me more)

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