HP develops solutions for retail startups.
The company offers 245 G8 and ProBook 445 G9 notebooks for business; The LaserJet M236dw printer is designed to increase productivity and meet customers’ tastes.
One division using the company’s solutions effectively is fashion company SSSutter. SSSutter was born in 2014 and chose sustainable fashion with the message “Sophisticated Life – Lean Life”. According to CEO Tu Le, adopting a lean lifestyle and carefully choosing durable items, gear or clothing can help reduce environmental impact and contribute to sustainable development.
The company is currently expanding its network of 7 branches in Hanoi and Ho Chi Minh City. Thu Le shared his experience with fashion retail startups, stressing that companies need investment in technology as well as investment in professional and strategic branding.
In order to meet customers’ tastes, especially when online shopping is trending, the fashion business needs to make full use of technology. SSSetter’s technology platform is critical to understanding customer behavior. “The better we understand our customers and their behavior, the more data we have to bring the best products to market,” said the CEO.

Technology helps departments keep pace with market demands. See: HP
To adapt quickly to the ever-changing fashion industry, employees need to be equipped with technology tools that are responsive, have strong controls, and work seamlessly.
With the advice of HP experts, CEO Thu Le witnessed a variety of devices the company has designed specifically for retail and fashion businesses, including: 245 G8 Notebook and ProBook 445 G9; LaserJet M236dw printer.
Specifically, dual-line Business PC 245 G8 and ProBook 445 G9 and AMD Ryzen 5000 series processors with strong performance to meet the intensive data processing needs of departments such as accounting, engineering and human resources. The machine has reliable stability that eliminates operational errors, a common reason for reduced productivity when a job has to be repeated several times.

The ProBook 445 G9 has a slim yet powerful design. See: HP
The 245 G8 notebook computer is an affordable, easy-to-use, multitasking desktop computer. According to his personal needs, a male CEO chose the ProBook 445 G9 with a sophisticated and luxurious design suitable for those who work in the fashion industry.
The HP ProBook series features military-grade MIL-STD-810H durability and built-in robust, multi-layered hardware and software for an automated, easy-to-use BIOS.
To help businesses optimize costs and extend the life of their investments, HP manufactures business PCs that are easily upgraded for future use.

The 245 G8 features a TPM 2.0 chip that helps protect data and email. Email and Login Information. See: HP
Nowadays, hybrid working is emerging as a new work trend that requires the SST to be equipped with technological tools to be able to work effectively from anywhere. The HP LaserJet M236dw offers fast automatic two-sided printing and supports wireless printing and high-quality document scanning with the HP Smart mobile app, even when you’re working from home. Above all, this model meets the strict standards of environmental labels such as Energy Star or Blue Angel, so that the air quality in the office is always guaranteed, in line with the sustainable lifestyle that the brand wants. Next.

The LaserJet M236dw is compact and powerful. See: HP
CEO Thu Le emphasized that business owners must develop the ability to adapt to the general situation, from thinking to changing the way of working – integration. First, the department needs to choose the right solutions and equipment to meet the work needs and provide customers with the best quality and efficiency.
Mina Hodges