Apple once wanted to “share the buck” with Facebook.
Apple offered to share earnings with Facebook through a paid version of the app, but the social network declined.
Before the conflict, Facebook and Apple are said to have had extensive talks about working together between 2016 and 2018. follow up WSJOne of the proposals presented by Apple is “Revenue Sharing” in the paid version and the function of buying Facebook ads.
The iPhone maker has reportedly asked Facebook to create a subscription version of the app. In return, users don’t have to see ads on the app. For each subscription, Apple collects a commission of 15% to 30% via the App Store.
In addition, Apple wants to generate revenue from advertising sales on this social network. The company says users who buy ads to increase the reach of items are considered “in-app purchases” and must follow the platform’s policies. This also means that Facebook has to pay Apple a 30% commission. However, social networks did not accept these ideas.
Apple has not denied the report. The answer WSJAn Apple spokesman said the idea discussed with Facebook “has been raised with all developers to ensure the best possible user experience.” “We meet every day and work with developers of all sizes to deliver, address concerns and help them grow their business,” the person said.
By 2020, Apple had first announced the App Tracking Transparency feature in iOS, allowing users to decide how to track apps on iPhone. This feature will be officially implemented from iOS 14.5 in 2021. When an app like Facebook wants to track a user’s behavior, it asks if the device allows it. Most users chose Eye, so ad monetization companies couldn’t lose revenue by not serving the ad properly.
Another Apple representative previously acknowledged the “retaliation” issue. WSJ “There is no connection between the partnership and changes in ad tracking.”
According to data management company Lotame, giants like Facebook, Twitter, Snap and YouTube have lost $17.8 billion so far. USD revenue from the above Apple feature. Last year, Facebook spent another $10 billion to rebuild its infrastructure and try to better serve ads to iOS users.
In addition, Apple’s streamlining policy is said to be an indirect reason for CEO Mark Zuckerberg’s change of course. Last year, Facebook switched to meta to create its own rules of the game and create the virtual universe ecosystem to reduce its dependence on Apple.
Lu Kui Artificially